Giving Tuesday Tip #30 Keep Perspective
I hope this final entry finds your organization in a budget surplus following a fantastically successful #GivingTuesday.
Giving Tuesday Tip #29: Use this Final Checklist
All your hard work is about to pay off! Use this checklist to double-check your campaigns and ensure success.
Giving Tuesday Tip #28: Inform Donors & Earn Second Gifts
Keep your donors updated on your campaign progress at least once or twice during the day.
Giving Tuesday Tip #27: Start From the Inside Out
The momentum, energy, and promotion of your campaign will start from the inside of your organization and moves outward.
Giving Tuesday Tip #26 Take a Rest.
If you followed tip #20, you already have a Thanksgiving plan in place.
Giving Tuesday Tip #25 If you’re using direct mail, prepare for COVID-19 delays
If you’re already prepared for #GivingTuesday, you may be feeling like you’re all dressed up with nowhere to go.
Giving Tuesday Tip #24 Consider Making it a Week
If you’re already prepared for #GivingTuesday, you may be feeling like you’re all dressed up with nowhere to go.
Giving Tuesday Tip #23 Prepare to Personify (Create a persona for #GivingTuesday donors)
I’ve put this one near the end of the list as you shouldn’t attempt to personify any donor before they’ve donated…you don’t know who they are yet!
Giving Tuesday Tip #22 Use video throughout the day
Using video to engage your supporters is especially important this year. In-person connection is still a long-term goal for 2021 at this point, so give your audience the next best thing.
Giving Tuesday Tip #21 Prepare to Reconnect
Donors who supported you during previous #GivingTuesday campaigns should be your first connection points for 2020.
Giving Tuesday Tip #20 Don’t Overlook Thanksgiving
Gratitude is always important, but it is timely and important during year-end. Make sure your organization has a plan to honor your team, donors, and volunteers on or before Thanksgiving.
Giving Tuesday Tip #19 Have a Backup Plan (especially if you have a match)
The reality is that you may not reach your #GivingTuesday goals. The good news is that it’s ok – so long as you have a backup plan.
Giving Tuesday Tip #18 Think Beyond Digital
Believe it or not, Billboards were one of the most effective advertising trends for #GivingTuesday in 2018
Giving Tuesday Tip #17 Dazzle First-Time Donors
Whether compelled by a match, an incredible story, or, a little peer pressure, they’ve arrived and supported your cause for the first time. Now what?
Giving Tuesday Tip #16 Have a Continuity Plan
Statistically, donors who give through #GivingTuesday are more likely to engage in different campaigns throughout the year.
Giving Tuesday Tip #15 Incentivize Support
Offering a gift to those who donate is a great way to grow your brand while also adding a bit of urgency.
Giving Tuesday Tip #14 Run Parallel Targeted Campaigns
Small tweaks in your message, graphics, and timing can have a big impact on your results.
Giving Tuesday Tip #13 Test, Test, Test, Your Tech
And then test it again. And then test it periodically throughout #GivingTuesday.
Giving Tuesday Tip #12 Use a Fundraising Thermometer
By nature, people want to make things whole and complete, and 65% of us are visual learners.
Giving Tuesday Tip #11 Deploy Volunteers
Volunteerism is one of the most significant impact areas of the pandemic. If your organization has “laid off” volunteers due to gathering restrictions, now is a great time to call them back
Giving Tuesday Tip #10 Use Recognition as a Campaign Tool
Add some social encouragement to your campaign by calling out the names of donors and companies who have contributed.
Giving Tuesday Tip #9 Start early…like now.
For nonprofit pros it may seem like #GivingTuesday is saturating every major media platform, but there are still those outside the sector who won’t see the day coming…that is unless you tell them.
Giving Tuesday Tip #8: Make it a Team Effort
Do not attempt to let one person carry this load. If you are blessed enough to have a social media manager or marketing person on your team, that is fantastic. However, no single person should be charged with making a #GivingTuesday campaign successful.
Giving Tuesday Tip #7 Simplify Your Donate Page
There is a lot you want to say to a first-time donor, but resist doing it on your homepage or donation page.
Giving Tuesday Tip #6: Recruit Influencers
We’re all separated by three degrees of connection, right? If you’re a national or global organization, finding a celebrity to endorse your cause on #GivingTuesday is feasible, but it will take some research and planning.
Giving Tuesday Tip #5: Craft a Narrative
Your logo paired with a #GivingTuesday hashtag or logo will not inspire support. You will drown in a sea of lookalike campaigns.
Giving Tuesday Tip #4: Recognize What Your Audience Reads
If you’ve done any messaging research or testing, now is the time to put it into action. The short time frame and reliance on social media require that your messages be impactful.
Giving Tuesday Tip #3: Make Sure You’re Setup for Facebook Fundraising
Facebook remains the lead processor of #GivingTuesday donations. With an average of 15% of the total #GivingTuesday funds raised coming through Facebook, this is an area you do not want to overlook.
Giving Tuesday Tip #2: Set Internal and External Goals
“You have to set goals that are almost out of reach. If you set a goal that is attainable without much work or thought, you are stuck with something below your true talent and potential.” – Steve Garvey
