
Giving Tuesday Tip #30 Keep Perspective
I hope this final entry finds your organization in a budget surplus following a fantastically successful #GivingTuesday.
I hope this final entry finds your organization in a budget surplus following a fantastically successful #GivingTuesday.
All your hard work is about to pay off! Use this checklist to double-check your campaigns and ensure success.
Keep your donors updated on your campaign progress at least once or twice during the day.
The momentum, energy, and promotion of your campaign will start from the inside of your organization and moves outward.
If you followed tip #20, you already have a Thanksgiving plan in place.
If you’re already prepared for #GivingTuesday, you may be feeling like you’re all dressed up with nowhere to go.
If you’re already prepared for #GivingTuesday, you may be feeling like you’re all dressed up with nowhere to go.
I’ve put this one near the end of the list as you shouldn’t attempt to personify any donor before they’ve donated…you don’t know who they are yet!
Using video to engage your supporters is especially important this year. In-person connection is still a long-term goal for 2021 at this point, so give your audience the next best thing.
Donors who supported you during previous #GivingTuesday campaigns should be your first connection points for 2020.
Gratitude is always important, but it is timely and important during year-end. Make sure your organization has a plan to honor your team, donors, and volunteers on or before Thanksgiving.
The reality is that you may not reach your #GivingTuesday goals. The good news is that it’s ok – so long as you have a backup plan.
Believe it or not, Billboards were one of the most effective advertising trends for #GivingTuesday in 2018
Whether compelled by a match, an incredible story, or, a little peer pressure, they’ve arrived and supported your cause for the first time. Now what?
Statistically, donors who give through #GivingTuesday are more likely to engage in different campaigns throughout the year.
Offering a gift to those who donate is a great way to grow your brand while also adding a bit of urgency.
Small tweaks in your message, graphics, and timing can have a big impact on your results.
And then test it again. And then test it periodically throughout #GivingTuesday.
By nature, people want to make things whole and complete, and 65% of us are visual learners.
Volunteerism is one of the most significant impact areas of the pandemic. If your organization has “laid off” volunteers due to gathering restrictions, now is a great time to call them back
Add some social encouragement to your campaign by calling out the names of donors and companies who have contributed.
For nonprofit pros it may seem like #GivingTuesday is saturating every major media platform, but there are still those outside the sector who won’t see the day coming…that is unless you tell them.
Do not attempt to let one person carry this load. If you are blessed enough to have a social media manager or marketing person on your team, that is fantastic. However, no single person should be charged with making a #GivingTuesday campaign successful.
There is a lot you want to say to a first-time donor, but resist doing it on your homepage or donation page.
We’re all separated by three degrees of connection, right? If you’re a national or global organization, finding a celebrity to endorse your cause on #GivingTuesday is feasible, but it will take some research and planning.
Your logo paired with a #GivingTuesday hashtag or logo will not inspire support. You will drown in a sea of lookalike campaigns.
If you’ve done any messaging research or testing, now is the time to put it into action. The short time frame and reliance on social media require that your messages be impactful.
Facebook remains the lead processor of #GivingTuesday donations. With an average of 15% of the total #GivingTuesday funds raised coming through Facebook, this is an area you do not want to overlook.
“You have to set goals that are almost out of reach. If you set a goal that is attainable without much work or thought, you are stuck with something below your true talent and potential.” – Steve Garvey