« Back to the blog

Giving Tuesday Tip #21 Prepare to Reconnect

Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily for new tips!

Tip#21: Prepare to Reconnect

Donors who supported you during previous #GivingTuesday campaigns should be your first connection points for 2020. A donor that is reminded of their past support is more likely to donate again, and may even become an ambassador of your cause if you equip them (see tips #6 and #11). Before December 1st, reach out to them to connect, express gratitude for their support ahead of Thanksgiving, and let them know that they’re support last year has inspired your team to launch an even larger campaign this year.