« Back to the blog

Giving Tuesday Tip #24 Consider Making it a Week

Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily for new tips!

Tip#24: Consider Making it a Week

If you’re already prepared for #GivingTuesday, you may be feeling like you’re all dressed up with nowhere to go. Consider putting your preparation to work and launching your active campaign early. Unless your match has strict timing guidelines, the early promotion may lead to extra attention, reduced competition, and potential for increased support. If you have a CRM tied to your website, this is a great time to look at the analytics of who visited your page and what their actions were. Don’t hesitate to go beyond December 1st, too. Some may see #GivingTuesday as a fad or movement that they’d rather make their giving decisions independent of. Follow up and follow through for a week and see what happens.