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Giving Tuesday Tip #25 If you’re using direct mail, prepare for COVID-19 delays

Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily for new tips!

Tip#25: If you’re using direct mail, prepare for COVID-19 delays

While #GivingTuesday is largely a digital endeavor, I’ve heard of a few nonprofits with an audience that skews older investing in a direct mail component as well. Note: if you plan to do this, you may also want to communicate about #GivingTuesday as well as solicit support. If a donor is not online to give, they’re likely not online enough to become aware of the #GT movement. Also consider that mail, especially nonprofit bulk mail, is SLOW in many areas due to the pandemic. Mailing about a digital campaign is confusing enough, but promoting a single day to give after it’s passed is a waste of postage.