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Giving Tuesday Tip #22 Use video throughout the day

Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily for new tips!

Tip#22: Use Video Throughout the Day

Using video to engage your supporters is especially important this year. In-person connection is still a long-term goal for 2021 at this point, so give your audience the next best thing. Plus, video is one of the most effective tools you have. Video can increase open rates by 19% and click rates by 65% (Campaign Monitor). Video also increases engagement on all social platforms – and significantly on some: Tweets with video are seen 10X more engagement than those without (Social Media Today).  

Don’t go crazy on a highly produced clip this late in the game. Instead, focus on creating authentic live posts or shared videos of your team, volunteers, and those you serve.

 Bonus Tip: Use captions! Many channels auto-play video with sound muted.