Build a Board that Builds Your Brand

Build a Board that Builds Your Brand

I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it...

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Position Your Way into the Minds & Hearts of Your Audience

Position Your Way into the Minds & Hearts of Your Audience

Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.

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The Six P’s of Marketing

The Six P’s of Marketing

Many are familiar with the standard 4 P’s of marketing as they’ve been taught in business classes and schools for decades. These are considered to be the pillars of a strong marketing program. E. Jerome McCarthy was the first person to...

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Build a Board that Builds Your Brand

Build a Board that Builds Your Brand

I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it...

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Be More Painkiller. Less Vitamin.

Be More Painkiller. Less Vitamin.

Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven...

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Our One and Only Post on COVID-19

Our One and Only Post on COVID-19

In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, resources, rescheduled (or canceled) events, and expert analysis. If the situation doesn’t overwhelm...

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Recognize your Problem.

Recognize your Problem.

The Five Stages of Nonprofit Accountability Every rehabilitation program recognizes various levels of problem or success stages. Doing MORE good is about the desire to be better by maximizing your organization's reach, potential, and...

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#GivingTuesday, a.k.a. The Nonprofit Superbowl

#GivingTuesday, a.k.a. The Nonprofit Superbowl

At a conference last year, I met a gentleman from a financial consulting company I’d never heard of. His company’s concept was impressive but its reach and audience were small.  While chatting about the work of DO MORE GOOD, and marketing...

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The Enemy of DO MORE GOOD

The Enemy of DO MORE GOOD

The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’...

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