What is a vision statement? Why nonprofits have them.

What is a vision statement? Why nonprofits have them.

If your product, service, or brand has a name that you believe is undifferentiated or not memorable, you may want to consider modifying it or changing it. While your current name may have some equity with certain audiences, it may be costing you more than what you could gain with a new name.

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Nonprofit Education Leaders Join Forces to Do More Good

Nonprofit Education Leaders Join Forces to Do More Good

West Michigan-based nonprofit education provider, Do More Good (DMG), has announced a merger with Nonprofit Hub. Nonprofit Hub is an educational resource for nonprofits that is based in Lincoln, NE. Together, the two brands will serve an audience of over 40,000 nonprofits throughout the United States.

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What’s in a (brand) name?

What’s in a (brand) name?

If your product, service, or brand has a name that you believe is undifferentiated or not memorable, you may want to consider modifying it or changing it. While your current name may have some equity with certain audiences, it may be costing you more than what you could gain with a new name.

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The heart + soul of your brand

The heart + soul of your brand

Brand personality is one of seven key elements of a brand. And while I’ve described an organization’s brand promise as the linchpin that holds all these separate key elements together, brand personality is really the heart and soul of a brand.

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Build a Board that Builds Your Brand

Build a Board that Builds Your Brand

I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it...

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Position Your Way into the Minds & Hearts of Your Audience

Position Your Way into the Minds & Hearts of Your Audience

Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.

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The Six P’s of Marketing

The Six P’s of Marketing

Many are familiar with the standard 4 P’s of marketing as they’ve been taught in business classes and schools for decades. These are considered to be the pillars of a strong marketing program. E. Jerome McCarthy was the first person to...

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Build a Board that Builds Your Brand

Build a Board that Builds Your Brand

I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it...

read more
Be More Painkiller. Less Vitamin.

Be More Painkiller. Less Vitamin.

Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven...

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Our One and Only Post on COVID-19

Our One and Only Post on COVID-19

In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, resources, rescheduled (or canceled) events, and expert analysis. If the situation doesn’t overwhelm...

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