The Enemy of DO MORE GOOD

The Enemy of DO MORE GOOD

The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’...

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The Enemy of DO MORE GOOD

Moving from Doing Good to Doing MORE Good

Imagine for a moment that you're at a critical point in your life. You're jobless, and your savings account is dwindling fast. To make matters worse, your immediate and extended family members are all living with you and counting on you...

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The Enemy of DO MORE GOOD

Will you be fearful or fierce?

One of the direct takeaways from the 2019 Giving USA Report was provided by Nonprofit Quarterly following an interview with Dr. Patrick Rooney from the Lilly Family School of Philanthropy.  Most nonprofits will have to work harder in...

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The Enemy of DO MORE GOOD

ROI squared

  Return on Investment — and Impact I've long advocated that nonprofits take a page from the playbook of successful brands: View dollars spent on marketing as an investment, not an expense. It's a simple principle — smart and...

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