The best direction IS often a different direction.
Stop the LDG. Start to STP. Lunch, dinner, and golf (LDG) … just add sponsorship (of a child, runner, walker, biker, etc.) to the list, and I've probably covered the “strategic" underpinnings of most...
Creating Your Organization’s Defining Moment
When I was 12 years old my best friend went to Prague with her family and mailed me a postcard. As I studied the photograph of that faraway place and admired the colorful postage stamp, I vowed that someday I would travel the world...
Recognize your Problem.
The Five Stages of Nonprofit Accountability Every rehabilitation program recognizes various levels of problem or success stages. Doing MORE good is about the desire to be better by maximizing your organization's reach, potential, and...
#GivingTuesday, a.k.a. The Nonprofit Superbowl
At a conference last year, I met a gentleman from a financial consulting company I’d never heard of. His company’s concept was impressive but its reach and audience were small. While chatting about the work of DO MORE GOOD, and marketing...
The Enemy of DO MORE GOOD
The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’...
Moving from Doing Good to Doing MORE Good
Imagine for a moment that you're at a critical point in your life. You're jobless, and your savings account is dwindling fast. To make matters worse, your immediate and extended family members are all living with you and counting on you...
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DO MORE GOOD is a registered 501c3 tax-exempt organization founded in the State of Michigan.
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