The Six P’s of Marketing
Many are familiar with the standard 4 P’s of marketing as they’ve been taught in business classes and schools for decades. These are considered to be the pillars of a strong marketing program. E. Jerome McCarthy was the first person to...
Applause-Worthy Apps to Help you Do More Good!
Check out some of our favorite apps to increase your productivity and build your organization's brand! Rocketbook* | A great solution for those who wish to leave their computer/tablet out of meetings, but still need notes. *Rocketbook is...
Six Reasons Nonprofit Marketing Messages Don’t Connect
A pre-pandemic survey found that 53% of nonprofit marketers feel challenged to produce engaging content. In the midst of social distancing, steep competition for resources and attention, and growing uncertainty, it's presumable this stat...
Build a Board that Builds Your Brand
I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it...
Be More Painkiller. Less Vitamin.
Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven...
Our One and Only Post on COVID-19
In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, resources, rescheduled (or canceled) events, and expert analysis. If the situation doesn’t overwhelm...
The best direction IS often a different direction.
Stop the LDG. Start to STP. Lunch, dinner, and golf (LDG) … just add sponsorship (of a child, runner, walker, biker, etc.) to the list, and I've probably covered the “strategic" underpinnings of most...
Creating Your Organization’s Defining Moment
When I was 12 years old my best friend went to Prague with her family and mailed me a postcard. As I studied the photograph of that faraway place and admired the colorful postage stamp, I vowed that someday I would travel the world...
Recognize your Problem.
The Five Stages of Nonprofit Accountability Every rehabilitation program recognizes various levels of problem or success stages. Doing MORE good is about the desire to be better by maximizing your organization's reach, potential, and...
#GivingTuesday, a.k.a. The Nonprofit Superbowl
At a conference last year, I met a gentleman from a financial consulting company I’d never heard of. His company’s concept was impressive but its reach and audience were small. While chatting about the work of DO MORE GOOD, and marketing...
The Enemy of DO MORE GOOD
The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’...
Moving from Doing Good to Doing MORE Good
Imagine for a moment that you are at a critical point in your life.
You’re jobless and your savings account is dwindling fast. To make matters worse, your immediate and extended family members are all living with you and counting on you for support. And because of circumstances beyond their control, no one in your family is able to work except for you.
Will you be fearful or fierce?
One of the direct takeaways from the 2019 Giving USA Report was provided by Nonprofit Quarterly following an interview with Dr. Patrick Rooney from the Lilly Family School of Philanthropy. Most nonprofits will have to work harder in...
Setting your sights on the (right) targets
"Ready, Aim, Fire." vs. "Ready, Fire, Aim." When an organization deploys tactics before putting energy into segmentation and targeting strategies, impatience is really driving its development approach. And that impatience can lead not...
ROI squared
Return on Investment — and Impact I've long advocated that nonprofits take a page from the playbook of successful brands: View dollars spent on marketing as an investment, not an expense. It's a simple principle — smart and...
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DO MORE GOOD is a registered 501c3 tax-exempt organization founded in the State of Michigan.