5 Things You Should Know About Content Marketing (The Nonprofit Sector Guide)
If your product, service, or brand has a name that you believe is undifferentiated or not memorable, you may want to consider modifying it or changing it. While your current name may have some equity with certain audiences, it may be costing you more than what you could gain with a new name.
Nonprofit Education Leaders Join Forces to Do More Good
West Michigan-based nonprofit education provider, Do More Good (DMG), has announced a merger with Nonprofit Hub. Nonprofit Hub is an educational resource for nonprofits that is based in Lincoln, NE. Together, the two brands will serve an audience of over 40,000 nonprofits throughout the United States.
What’s in a (brand) name?
If your product, service, or brand has a name that you believe is undifferentiated or not memorable, you may want to consider modifying it or changing it. While your current name may have some equity with certain audiences, it may be costing you more than what you could gain with a new name.
The heart + soul of your brand
Brand personality is one of seven key elements of a brand. And while I’ve described an organization’s brand promise as the linchpin that holds all these separate key elements together, brand personality is really the heart and soul of a brand.
Follow the Upcoming Changes to Facebook Pages
Facebook recently announced a new page experience is on its way which includes the removal of page likes. What does this mean for your nonprofit’s page?
Build a Board that Builds Your Brand
I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it...
Position Your Way into the Minds & Hearts of Your Audience
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.
Reach Your Audience with Messages that Matter
On any given day, the average US consumer is exposed to more than 20,000 messages. Add to that the breakneck pace of modern life and the ever-presence of mobile devices, and it can feel nearly impossible for organizations to capture their...
The Six P’s of Marketing
Many are familiar with the standard 4 P’s of marketing as they’ve been taught in business classes and schools for decades. These are considered to be the pillars of a strong marketing program. E. Jerome McCarthy was the first person to...
Applause-Worthy Apps to Help you Do More Good!
Check out some of our favorite apps to increase your productivity and build your organization's brand! Rocketbook* | A great solution for those who wish to leave their computer/tablet out of meetings, but still need notes. *Rocketbook is...
Six Reasons Nonprofit Marketing Messages Don’t Connect
A pre-pandemic survey found that 53% of nonprofit marketers feel challenged to produce engaging content. In the midst of social distancing, steep competition for resources and attention, and growing uncertainty, it's presumable this stat...
Build a Board that Builds Your Brand
I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it...
Be More Painkiller. Less Vitamin.
Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven...
Our One and Only Post on COVID-19
In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, resources, rescheduled (or canceled) events, and expert analysis. If the situation doesn’t overwhelm...
The best direction IS often a different direction.
Stop the LDG. Start to STP. Lunch, dinner, and golf (LDG) … just add sponsorship (of a child, runner, walker, biker, etc.) to the list, and I've probably covered the “strategic" underpinnings of most...
DO MORE GOOD is a registered trademark and not permitted for unauthorized use.
DO MORE GOOD is a registered 501c3 tax-exempt organization founded in the State of Michigan.