Giving Tuesday Tip #11 Deploy Volunteers
Volunteerism is one of the most significant impact areas of the pandemic. If your organization has “laid off” volunteers due to gathering restrictions, now is a great time to call them back
Giving Tuesday Tip #10 Use Recognition as a Campaign Tool
Add some social encouragement to your campaign by calling out the names of donors and companies who have contributed.
Giving Tuesday Tip #9 Start early…like now.
For nonprofit pros it may seem like #GivingTuesday is saturating every major media platform, but there are still those outside the sector who won’t see the day coming…that is unless you tell them.
Giving Tuesday Tip #8: Make it a Team Effort
Do not attempt to let one person carry this load. If you are blessed enough to have a social media manager or marketing person on your team, that is fantastic. However, no single person should be charged with making a #GivingTuesday campaign successful.
Giving Tuesday Tip #7 Simplify Your Donate Page
There is a lot you want to say to a first-time donor, but resist doing it on your homepage or donation page.
Giving Tuesday Tip #6: Recruit Influencers
We’re all separated by three degrees of connection, right? If you’re a national or global organization, finding a celebrity to endorse your cause on #GivingTuesday is feasible, but it will take some research and planning.
Giving Tuesday Tip #5: Craft a Narrative
Your logo paired with a #GivingTuesday hashtag or logo will not inspire support. You will drown in a sea of lookalike campaigns.
Giving Tuesday Tip #4: Recognize What Your Audience Reads
If you’ve done any messaging research or testing, now is the time to put it into action. The short time frame and reliance on social media require that your messages be impactful.
Giving Tuesday Tip #3: Make Sure You’re Setup for Facebook Fundraising
Facebook remains the lead processor of #GivingTuesday donations. With an average of 15% of the total #GivingTuesday funds raised coming through Facebook, this is an area you do not want to overlook.
Giving Tuesday Tip #2: Set Internal and External Goals
“You have to set goals that are almost out of reach. If you set a goal that is attainable without much work or thought, you are stuck with something below your true talent and potential.” – Steve Garvey
