Tip#4: Recognize What Your Audience Reads
If you’ve done any messaging research or testing, now is the time to put it into action. The short time frame and reliance on social media of #GivingTuesday require that your messages be impactful. Examine your social and web analytics to find out what content your audience has responded best to and build from there. Also, DO MORE GOOD is hosting a message testing workshop on November 12th, just in time to craft some meaningful year-end messages.