[et_pb_section fb_built=”1″ _builder_version=”4.6.6″ _module_preset=”default” min_height=”1215px” custom_margin=”-55px|||||”][et_pb_row _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”-44px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” text_text_color=”#555555″ text_font_size=”18px” text_line_height=”1.6em” custom_padding=”||30px||false|false”]Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily or use the button below to request that tips be sent directly to your inbox. [/et_pb_text][et_pb_divider _builder_version=”4.6.6″ _module_preset=”default”][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”1px|||||”][et_pb_column type=”4_4″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” text_font_size=”23px” text_line_height=”1.6em” header_text_color=”#555555″ hover_enabled=”0″ sticky_enabled=”0″]

Tip#4: Recognize What Your Audience Reads

If you’ve done any messaging research or testing, now is the time to put it into action. The short time frame and reliance on social media of #GivingTuesday require that your messages be impactful. Examine your social and web analytics to find out what content your audience has responded best to and build from there. Also, DO MORE GOOD is hosting a message testing workshop on November 12^th, just in time to craft some meaningful year-end messages.