Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily for new tips!
Tip#7: Simplify Your Donation Page
There is a lot you want to say to a first-time donor, but resist doing it on your homepage or donation page. Make sure the donate form is in the prime viewing area and make sure the commitment (donate button) is early in the process. The more fields you require to be filled out before someone “commits” the more chance you have to lose them. Check out charity: water’s page as a great example.