Six reasons why nonprofit marketing messages don’t connect.

YOU CAN ADD. OR MULTIPLY.

Fundraising adds. Marketing multiplies. Many nonprofits substitute the word fundraising when they speak of their marketing efforts. Many more nonprofits use fundraisers exclusively in their marketing efforts, and that mentality is, oddly...

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WHAT? HOW? OR WHY?

  The question your messaging begins with will likely determine the results. Years ago, author Simon Sinek released a leadership book titled Start With Why. His hope was to help people encourage others to do things that inspire them...

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Touch every touch point

Howard Schulz, founder of Starbucks, was once asked how he built one of the world's largest brands with virtually no advertising. After all, brands usually become brand names by promoting themselves through massive and expensive media...

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The heart + soul of your brand

  A good brand personality helps to do more good. I've said it before: brand personality is one of seven key elements of a brand. And while I've described an organization's brand promise as the linchpin that holds all these separate key...

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PB & Purpose

Can peanut butter have a purpose? The delicious sticky goodness may be enough for many, but it takes more than a tasty product to make a brand stand out. “Truly sustainable business models are linked to fundamental human values — an ideal...

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