In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, resources, rescheduled (or canceled) events, and expert analysis. If the situation doesn’t overwhelm you, the amount of content being produced around it will.

We don’t want to add to the overwhelm. We do want to fulfill our mission to help you all communicate and promote your services and mission so you can do more good. So, here are some high-level recommendations that we hope help in guiding your communications:

1. Don’t claim bandwidth or clog channels – especially email.

For those who do not deal directly with the impact of COVID-19 this is an ok time to pace your communications and place them strategically. Sending email appeals for unrelated causes will likely be overlooked or frowned upon. This is a good time to regroup and form a strong strategy for when your audience is less distracted, or, focus on top of mind strategies such as social media, print, or television ads. This is also a great time to share content from your peers who are dealing directly with the crisis.

2. Less is more.

The need to be brief and direct with your messaging is crucial. When possible, rely on graphics and images to communicate.

3. Message hierarchy is more important than ever.

Don’t bury your bottom line, especially when sharing event cancelations, urgent needs, or service updates. Strip away anything that detracts from critical messages and lead with what you want your reader/listener to understand most.

4. Invest this time.

For many organizations, the COVID-19 crisis presents unprecedented lull in activity. Do not waste this opportunity to focus on things that will help you on the flip side of the crisis, i.e. strategic planning, education, networking (virtually), and creating content.

5. Be positive.

The media and the government have the crisis market cornered. Focus your energy and time on things that will uplift, inspire, and provide hope.

DO MORE GOOD will continue to share resources that may be of help, but we do not intend to publish content specific to COVID-19 beyond this email unless there are radical changes in circumstances that require it. Rather, we will be working overtime to provide additional blog posts, grants, and educational opportunities that help any organization at any time to do more good.

Katie Appold |Executive Director