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Giving Tuesday Tip #14 Run Parallel Targeted Campaigns

Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily for new tips!

Tip#14: Run Targeted Parallel Campaigns

Small tweaks in your message, graphics, and timing can have a big impact on your results. Make sure campaign has specific elements that appeal to the largest segments of your audience. For example, if your financial support is primarily from younger adults, and your volunteer support is from retirees, you’ll want to tailor your messages, mediums, and timing to maximize engagement with each respective audience. Your social platform and email analytics are where to start when making a plan. Here are some great guides to common social platform analytics:

Facebook (Hootsuite)

Twitter (Hootsuite)

Instagram (Later.com)