Bill’s quest to help grow the impact of businesses and nonprofit organizations began in 1994 when he brought years of big agency and big brand experience to the table in co-founding Hanon McKendry – a nationally-recognized advertising agency that had dedicated up to 50% of its efforts annually to working with nonprofits.

Since then, he and his teams have created and implemented marketing campaigns and branding efforts for a diverse mix of regional, national and international nonprofit and corporate clients, resulting in over 1,000+ award-winning programs.

Corporate clients of Bill’s have included: Target Stores, Meijer, Rubbermaid, Rayovac, Owens Corning and Harper Collins | Zondervan. Nonprofit clients include: Alliance Defending Freedom, Ark Encounter, Focus on the Family, Young Life and World Vision.

Two years ago, JDA Worldwide acquired Hanon McKendry and Bill served as Vice Chairman + Chief Creative Officer overseeing all creative efforts in the firm’s six offices (Atlanta | Colorado Springs | Grand Rapids | Indianapolis | Traverse City | St. Simons Island).

Seeing a growing need in the idea generation space, Bill launched HAVEN | a creative hub and is now independently running this specialty shop. HAVEN is a one-stop destination for strategic and creative ideas where a large network of agencies, alliances and freelance talent are custom-matched and blended uniquely by Bill for specific client needs and challenges.

Bill started his career in Denver, Colorado working for Tracy-Locke/BBDO and he cut his teeth on national brands such as American Express, Dodge, Kohler, and Taco Bell. He has a marketing and advertising degree from the University of Denver. He is a native of West Michigan.

Career Highlights

Inductee, (AAF) American Advertising Federation’s Hall of Achievement

Recipient, (AAF) Jack Avrett Award for Outstanding Public Service Communications

Work featured on BBC’s “Commercial Breakdown” series and on the internationally syndicated

“World’s Greatest Commercials”

Other Milestones

In 1997, Bill helped to form the Compass Film Academy (which is now Compass College of Cinematic Arts), a 501(c)3 nonprofit film school located in Grand Rapids, Michigan. He is currently on the Board of Directors and originally served as its Founding Chairperson.

In 2007, Bill was the driving force behind the formation of the Gravity Alliance – an alliance of multiple competitive firms working together as a single resource to bring more work and attention to the west Michigan advertising and design community.

International/National Recognition

International Advertising Festival in Cannes, Judge’s Feature Reel

International Gabriel Award, Association for Communications

International Clio Awards Finalist, Public Service Category

International Radio Mercury Awards Finalist, Public Service Category

International Webby Awards, International Academy of Digital Arts and Sciences

National Effie Award – Ideas That Work, Best New Product Introduction

National Addy Awards, American Advertising Federation

National Obie Awards, National Outdoor Advertising Association

National Telly Awards, Center for Creativity in Television

National Pollie Awards, American Association of Political Consultants

National WebAwards, Web Marketing Association

National Silver Anvil Award, Public Relations Society of America

New York Festival Awards, New York Film Festival



Founding Member & Board President