ABOUT BILL MCKENDRY
A veteran marketer, speaker and messaging expert for nonprofit causes, Bill is the founder and chairman of DO MORE GOOD as well as the founder and chief creative officer of HAVEN | a creative hub.
Recognized in 1999 when he headed Hanon McKendry as the top professional nationally doing cause marketing work by the American Advertising Federation (AAF) and inducted into AAF’s Hall of Achievement, Bill has cultivated a reputation as an expert in key success principles fof nonprofit marketing and communications.
He and his teams have created and implemented marketing campaigns and branding efforts for a diverse mix of regional, national and international nonprofit and corporate clients, resulting in over 1,000+ award-winning programs and millions of dollars raised.
Corporate clients of Bill’s have included: American Express, Meijer, Rubbermaid, Target Stores, Owens Corning, Kohler, 5 Hour Energy, Taco Bell and Harper Collins | Zondervan. Nonprofit clients have included: Alliance Defending Freedom, Salvation Army, CURE International, Young Life and World Vision.
Bill is a graduate of the University of Denver and began his career with Tracy-Locke/BBDO in Colorado.
Inductee, (AAF) American Advertising Federation’s Hall of Achievement
Recipient, (AAF) Jack Avrett Award for Outstanding Public Service Communications
Work featured on BBC’s “Commercial Breakdown” series and on the internationally syndicated
“World’s Greatest Commercials”
In 1997, Bill helped to form the Compass Film Academy (which is now Compass College of Cinematic Arts), a 501(c)3 nonprofit film school located in Grand Rapids, Michigan. He is currently on the Board of Directors and originally served as its Founding Chairperson.
In 2007, Bill was the driving force behind the formation of the Gravity Alliance – an alliance of multiple competitive firms working together as a single resource to bring more work and attention to the west Michigan advertising and design community.
International Advertising Festival in Cannes, Judge’s Feature Reel
International Gabriel Award, Association for Communications
International Clio Awards Finalist, Public Service Category
International Radio Mercury Awards Finalist, Public Service Category
International Webby Awards, International Academy of Digital Arts and Sciences
National Effie Award – Ideas That Work, Best New Product Introduction
National Addy Awards, American Advertising Federation
National Obie Awards, National Outdoor Advertising Association
National Telly Awards, Center for Creativity in Television
National Pollie Awards, American Association of Political Consultants
National WebAwards, Web Marketing Association
National Silver Anvil Award, Public Relations Society of America
New York Festival Awards, New York Film Festival
Founding Member & Board President