WHAT? HOW? OR WHY?

Years ago, author Simon Sinek released a leadership book titled Start With Why. His hope was to help people encourage others to do things that inspire them — and maybe even change the world. Sinek originally covered this topic in a TED Conference presentation, which has been viewed by more than 1 million people on YouTube.

Is your organization the best kept secret?

Five words I hate the most.
“We’re the best-kept secret.” These five words have been spoken in almost every first meeting I’ve ever had with a nonprofit client.