by Katie Appold | Oct 23, 2019 | Advertising, Branding, DoMoreGood, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing, Uncategorized
The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’ disdain for IBM as an invaluable...
by Brock-Admin | Apr 14, 2019 | Advertising, Branding
Can peanut butter have a purpose? The delicious sticky goodness may be enough for many, but it takes more than a tasty product to make a brand stand out. “Truly sustainable business models are linked to fundamental human values — an ideal of improving people’s...
