The Enemy of DO MORE GOOD

DO MORE GOOD, with its whimsical name and effervescent call to action, might be expected to have a simple and direct enemy like BAD or EVIL or perhaps MEDIOCRE. While all those are in opposition to our purpose, they’re not our enemy.

PB & Purpose

Can peanut butter have a purpose? The delicious sticky goodness may be enough for many, but it takes more than a tasty product to make a brand stand out.