How to Know What Messages Work

Is your organization struggling to find what messages resonate with your audience? Learn the methods major advertisers use to make sure their messages are heard.

Position Your Way into the Minds & Hearts of Your Audience

Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.