What’s the “product” of your nonprofit?

Most nonprofits believe they’re not in the product game. So they prefer to refer to themselves as service providers or humanitarian organizations.

Yet everyone seems to be talking recently about how marketing — even for nonprofits — revolves around having a distinguishable product. This means that when a product/service/organization is unique, and ideally a “game changer,” marketing and fundraising become a lot easier. And a lot less expensive.