Overheard in a nonprofit organization…


“We’re the best kept secret in town!”

“Let’s ask Donor X to help. She gave money last year.”

“We should hire a development person to help us get the word out to donors.”

A New (and necessary) School of Thought

Marketing IS NOT Fundraising and it IS MORE THAN information.

Everything that DO MORE GOOD does is aimed to help derail misnomers and fables around long-held beliefs about nonprofits and marketing. With simple, real, an applicable wisdom, DO MORE GOOD works to change perceptions and visions for what nonprofit organizations can do to reach more people for their cause.

Through conferences, blog posts, curriculum, trainings and workshops, we will help nonprofits to DO MORE GOOD than they ever thought possible by reaching a broader audience with a memorable and engaging message.


Member Salutes

What a blessing to have Bill McKendry provide marketing and branding training for our board. After 90 minutes of listening to Bill and his wisdom, my board was literally transformed! Not only were they now equipped with a fresh understanding of the need for branding and marketing in our non-profit, they were willing to invest to do so. Bill gave them not only the “want to” but also the “how to!” Unbelievable! Bill’s teaching style is engaging, entertaining, and practical, while overflowing with compelling stories and rich nuggets of wisdom and business advice. I highly recommend Bill’s training for all non-profit leaders and boards. Three thumbs up!


Cindy Bultema

Executive Director, GEMS Girls' Clubs

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