Tip #2 Avoid Giving Tuesday Panic

December 2, 2019
7:07 pm

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Tip #2: Avoid Giving Tuesday Panic

Perspective: #GivingTuesday is an event, not a strategy

Less than 24 hours remain before the launch of #GivingTuesday2019. If you’re in a state of panic calling anyone you know with graphic design skills and friend-requesting deep into the night to grow your page’s like list…STOP. Giving Tuesday should be the icing on a comprehensive year-end campaign cake, it should not represent the cake itself.

Do take part in the day, i.e. post on your social platforms, send an email, and make sure your online giving system is ready to go. Check out the latest DO MORE GOOD blog post for some further last-minute ideas.

If you do find yourself in a panic about #GivingTuesday or the pressure of year-end campaigning, in general, consider forming a strategy in 2020 that builds your brand both in terms of awareness and trust. Events and tactics, like #GivingTuesday, are easier to plan when they’re a part of a bigger strategy to build support.

If your nonprofit is not in a panic and is looking forward to however many zeros come from #GivingTuesday (hopefully, it’s not all zeros). Consider this challenge: Invest any undesignated funds received on #GivingTuesday in communications and marketing to further your reach and support in 2020.

– Katie Appold

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