
Position Your Way into the Minds & Hearts of Your Audience
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.

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DO MORE GOOD is a registered 501c3 tax-exempt organization founded in the State of Michigan.