Meet the lineup!
KENDRA SINCLAIR | 9:00AM EST
Amplify Your Facebook Fundraising
Over the course of her 10 years at Facebook, Kendra
JULIA CAMPBELL | 10:00AM EST
The Art of Storytelling in the Digital Age
Recently named one of the 25 most influential nonprofit thought leaders, Julia Campbell is on a mission to make the digital world a better place. After spending two years in Senegal, West Africa with the US Peace Corps, working with NGOs and local villages, she started her career in the nonprofit sector, in roles that include development, marketing, and program management. The author of two books for nonprofits, Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit, Julia launched Social Media for Social Good Academy, the first online training course for nonprofit social media managers. She also founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits. Her blog is at www.jcsocialmarketing.com/blog
ROD ARNOLD | 11:00AM EST
Nonprofit Websites that Work: How to turn visitors into donors
Rod Arnold is the founder and CEO of Leading Good, an agency dedicated to helping nonprofits and social enterprises innovate and grow. He also serves as the Chief Marketing Officer of Soles4Souls. Rod has a 20+ year track record of successfully building nonprofits, as well as purpose-driven brands. Prior to founding Leading Good, Rod’s served as COO of charity: water, a nonprofit organization bringing clean and safe drinking water to people in developing nations. He was also President of the Nonprofit/Cause-Related Group at Media Ventures Group, where he helped drive strategic growth for brands, sports and entertainment properties, and nonprofit organizations. Rod’s clients have included Ronald McDonald House Charities, Veterans of Foreign Wars, Save the Children, Compassion International, Dr. Oz’s HealthCorps, World Relief, and others. His work has also included developing partnerships with the NFL and NASCAR, as well as with celebrities and brands.
KEN CALWELL [KEYNOTE ADDRESS] 12:00PM EST
Compassionate Innovation | How a Neighbor-Centric Culture Creates Impact
Throughout his career, Ken has been deeply immersed in leading major innovation efforts.
His extensive global executive leadership experience includes serving as Chief Marketing Officer & Executive Vice President of Research and Development for Domino’s Pizza; Chief Marketing Officer & Executive Vice President/Product Development for Wendy’s International; Sr. Director of New Product Marketing for Pizza Hut; and most recently CEO & President of Papa Murphy’s International, where he grew system-wide sales from over $250M to $950M.
During his career, Ken has been widely recognized for his many accomplishments, including being named one of Advertising Age’s Top 100 Marketing Leaders of the Year, winning a Gold Effie marketing communication award, being inducted into Indiana University’s Kelley School of Business Brand Leadership Hall of Fame, and being named Kansan of the Year by The Topeka Capital-Journal.
It is a testament to Ken’s discipline and determination that he now enjoys those activities, after recovering from a head-on collision with a car while cycling in 1991 that left him fighting for his life. Following the accident, Ken re-taught himself to walk, swim, bike, and eventually run. Since the accident, he has competed in 5K’s, 10K’s, half-marathons, triathlons, 100-mile plus bike races and he has climbed 14 peaks in Colorado that are over 14,000 feet tall.
JIM HANON | 1:00PM EST
Inherent Drama: The Key to Connective Creativity
Jim is the founder and filmmaker at Minus Red. He was the head of the story department at Every Tribe Entertainment where he directed and co-wrote the acclaimed theatrical film End of the Spear. He then served as the President and Chief Creative Officer of EGM Films, where he wrote and directed the award-winning documentaries Little Town of Bethlehem, Miss HIV, The Grandfathers, and Beyond the Gates of Splendor.
From 1993 to 1999, Jim served as Chief Creative Officer for Hanon McKendry and co-founded Compass Arts, a non-profit production company that later became Compass College of Cinematic Arts. From 1987 to 1992, Jim served as Vice President; Associate Creative Director at Leo Burnett in Chicago, where he created internationally recognized work for McDonald’s, Hallmark and Oldsmobile.
DAN KENNEDY | 2:00PM EST
Building your Audience Persona
Dan’s journey has taken him from brand management at Procter & Gamble to Christian retail, and then three years serving in East Asia doing business as mission. It’s there God gave him the vision for Kumveka, which he founded in 2009. Dan now lives, serves, and enjoys his coffee dark roasted and black in Richmond, Virginia, with his wife Sara and four children.
NICOLE FRAZIER | 3:00PM EST
From the Homeless to The White House: What moves people to action is the same