Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily or use the button below to request that tips be sent directly to your inbox.
Tip #1 Get a Matching Gift
Matching funds have become a hallmark of #GivingTuesday campaigns. In part, because their structure builds upon the urgency of the one-day event. People are inherently averse to lost opportunities. Missing the opportunity to have their gift matched – even if only up to a certain percentage or dollar value is a proposition that will get many to act.
Software like Double the Donation can help you identify matching prospects, but you’ll likely have better luck asking your existing donor network and volunteers. Keep in mind, many companies offer matches for nonprofits selected by their employees.