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Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily for new tips!

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Tip#19: Have a Backup Plan (especially if you have a match)

The reality is that you may not reach your #GivingTuesday goals. The good news is that it’s ok – so long as you have a backup plan. When soliciting a matching gift, make sure you talk to your donor(s) openly about the possibility of carrying the match beyond #GivingTuesday. Chances are, they’re ready to commit their gift no matter how long it takes to raise the corresponding support. Also, be prepared to have a continuation plan for your match campaign. Frame it as a benefit to your audience providing them with some flexibility.