Wondering how you can raise more support from #GivingTuesday in 2020? Each day during November we’ll post a tip or idea to help your organization raise more support through #GivingTuesday. Check back daily for new tips!
Tip#18: Think Beyond Digital
Believe it or not, Billboards were one of the most effective advertising trends for #GivingTuesday in 2018 (Salesforce). While most transactions will be conducted digitally, your campaign will benefit from including analog elements such as outdoor advertising and direct mail. If you do decide to invest in a board, keep the message to 7 words or less and start early to build enough recognition to inspire action.