Our One and Only Post on COVID-19

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ min_height=”1481px” custom_padding=”|29px||||” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”|||14px||” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Arial||||||||” text_font_size=”18px” text_letter_spacing=”1px” text_line_height=”1.3em” width=”100%” height=”1000px” custom_padding=”||41px|||” hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″] In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, […]

Creating Your Organization’s Defining Moment

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Recognize your Problem.

Every rehabilitation program recognizes various levels of problem or success stages. Doing MORE good is about the desire to be better by maximizing your organization’s reach, potential, and impact. It’s also about eliminating the barriers to achieving greater success.

#GivingTuesday, a.k.a. The Nonprofit Superbowl

[et_pb_section fb_built=”1″ _builder_version=”3.27.4″][et_pb_row _builder_version=”3.27.4″][et_pb_column _builder_version=”3.27.4″ type=”4_4″][et_pb_text _builder_version=”3.27.4″ hover_enabled=”0″] At a conference last year, I met a gentleman from a financial consulting company I’d never heard of. His company’s concept was impressive but its reach and audience were small.  While chatting about the work of DO MORE GOOD, and marketing in general, the man mentioned that his […]

The Enemy of DO MORE GOOD

DO MORE GOOD, with its whimsical name and effervescent call to action, might be expected to have a simple and direct enemy like BAD or EVIL or perhaps MEDIOCRE. While all those are in opposition to our purpose, they’re not our enemy.

Six reasons why nonprofit marketing messages don’t connect.

A 2017 article by Ironpaper provided stats related to the challenge of nonprofit communications, with specific attention to the digital age we’re in. One of the most insightful stats is that 53% of nonprofit marketers feel challenged to produce engaging content. Could this be related to NPO’s marketing perspective?