Follow the Upcoming Changes to Facebook Pages
Facebook recently announced a new page experience is on its way which includes the removal of page likes. What does this mean for your nonprofit’s page?
Build a Board that Builds Your Brand
I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it comes to recruiting new members....
Position Your Way into the Minds & Hearts of Your Audience
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.
Reach Your Audience with Messages that Matter
On any given day, the average US consumer is exposed to more than 20,000 messages. Add to that the breakneck pace of modern life and the ever-presence of mobile devices, and it can feel nearly impossible for organizations to capture their target audiences’ attention....
The Six P’s of Marketing
Many are familiar with the standard 4 P’s of marketing as they’ve been taught in business classes and schools for decades. These are considered to be the pillars of a strong marketing program. E. Jerome McCarthy was the first person to suggest the four P’s of...
Applause-Worthy Apps to Help you Do More Good!
Check out some of our favorite apps to increase your productivity and build your organization’s brand! Rocketbook* | A great solution for those who wish to leave their computer/tablet out of meetings, but still need notes. *Rocketbook is a slim notebook that can...
Six Reasons Nonprofit Marketing Messages Don’t Connect
A pre-pandemic survey found that 53% of nonprofit marketers feel challenged to produce engaging content. In the midst of social distancing, steep competition for resources and attention, and growing uncertainty, it’s presumable this stat is climbing. All the...
Build a Board that Builds Your Brand
I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it comes to recruiting new members....
Be More Painkiller. Less Vitamin.
Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven ways nonprofits can spend less...
Our One and Only Post on COVID-19
In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, resources, rescheduled (or canceled) events, and expert analysis. If the situation doesn’t overwhelm you, the amount of content being...
Creating Your Organization’s Defining Moment
When I was 12 years old my best friend went to Prague with her family and mailed me a postcard. As I studied the photograph of that faraway place and admired the colorful postage stamp, I vowed that someday I would travel the world too. That was a defining...
Recognize your Problem.
The Five Stages of Nonprofit Accountability Every rehabilitation program recognizes various levels of problem or success stages. Doing MORE good is about the desire to be better by maximizing your organization’s reach, potential, and impact. It’s also...
#GivingTuesday, a.k.a. The Nonprofit Superbowl
At a conference last year, I met a gentleman from a financial consulting company I’d never heard of. His company’s concept was impressive but its reach and audience were small. While chatting about the work of DO MORE GOOD, and marketing in general, the man mentioned...
The Enemy of DO MORE GOOD
The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’ disdain for IBM as an invaluable...
