by Katie Appold | Feb 16, 2021 | Uncategorized
West Michigan-based nonprofit education provider, Do More Good (DMG), has announced a merger with Nonprofit Hub. Nonprofit Hub is an educational resource for nonprofits that is based in Lincoln, NE. Together, the two brands will serve an audience of over 40,000 nonprofits throughout the United States.
by Katie Appold | Jan 16, 2021 | Branding, DoMoreGood, Faith-based, faith-based branding, Nonprofit branding, Nonprofit marketing, Uncategorized
Facebook recently announced a new page experience is on its way which includes the removal of page likes. What does this mean for your nonprofit’s page?
by Katie Appold | Jan 6, 2021 | Branding, DoMoreGood, Faith-based, faith-based branding, Nonprofit branding, Nonprofit marketing, Uncategorized
I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it comes to recruiting new members....
by Katie Appold | Dec 9, 2020 | Bill McKendry, Uncategorized
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.
by Katie Appold | Oct 15, 2020 | Uncategorized
On any given day, the average US consumer is exposed to more than 20,000 messages. Add to that the breakneck pace of modern life and the ever-presence of mobile devices, and it can feel nearly impossible for organizations to capture their target audiences’ attention....
by Bill McKendry | Sep 8, 2020 | Uncategorized
Many are familiar with the standard 4 P’s of marketing as they’ve been taught in business classes and schools for decades. These are considered to be the pillars of a strong marketing program. E. Jerome McCarthy was the first person to suggest the four P’s of...
by Katie Appold | Aug 7, 2020 | Uncategorized
Check out some of our favorite apps to increase your productivity and build your organization’s brand! Rocketbook* | A great solution for those who wish to leave their computer/tablet out of meetings, but still need notes. *Rocketbook is a slim notebook that can...
by Brock-Admin | Jul 16, 2020 | Uncategorized
A pre-pandemic survey found that 53% of nonprofit marketers feel challenged to produce engaging content. In the midst of social distancing, steep competition for resources and attention, and growing uncertainty, it’s presumable this stat is climbing. All the...
by Katie Appold | Jun 11, 2020 | Branding, DoMoreGood, Faith-based, faith-based branding, Nonprofit branding, Nonprofit marketing, Uncategorized
I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom when it comes to recruiting new members....
by Brock-Admin | May 6, 2020 | Uncategorized
Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven ways nonprofits can spend less...
by Katie Appold | Mar 20, 2020 | Uncategorized
In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, resources, rescheduled (or canceled) events, and expert analysis. If the situation doesn’t overwhelm you, the amount of content being...
by Brock-Admin | Jan 8, 2020 | Uncategorized
When I was 12 years old my best friend went to Prague with her family and mailed me a postcard. As I studied the photograph of that faraway place and admired the colorful postage stamp, I vowed that someday I would travel the world too. That was a defining...
by Katie Appold | Dec 9, 2019 | Uncategorized
The Five Stages of Nonprofit Accountability Every rehabilitation program recognizes various levels of problem or success stages. Doing MORE good is about the desire to be better by maximizing your organization’s reach, potential, and impact. It’s also...
by Katie Appold | Nov 6, 2019 | Uncategorized
At a conference last year, I met a gentleman from a financial consulting company I’d never heard of. His company’s concept was impressive but its reach and audience were small. While chatting about the work of DO MORE GOOD, and marketing in general, the man mentioned...
by Katie Appold | Oct 23, 2019 | Advertising, Branding, DoMoreGood, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing, Uncategorized
The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’ disdain for IBM as an invaluable...
by Brock-Admin | Jun 10, 2019 | Nonprofit, Nonprofit branding, Nonprofit marketing, Uncategorized
A 2017 article by Ironpaper provided stats related to the challenge of nonprofit communications, with specific attention to the digital age we’re in. One of the most insightful stats is that 53% of nonprofit marketers feel challenged to produce engaging content....
