by Bill McKendry | May 6, 2020 | Uncategorized
Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven ways nonprofits can spend less... by Katie Appold | Mar 20, 2020 | Uncategorized
In the wake of COVID-19 landing in the United States, we have all watched our inboxes and social platforms fill with recommendations, resources, rescheduled (or canceled) events, and expert analysis. If the situation doesn’t overwhelm you, the amount of content being... by Danielle Fogel | Jan 8, 2020 | Uncategorized
When I was 12 years old my best friend went to Prague with her family and mailed me a postcard. As I studied the photograph of that faraway place and admired the colorful postage stamp, I vowed that someday I would travel the world too. That was a defining... by Katie Appold | Dec 9, 2019 | Uncategorized
The Five Stages of Nonprofit Accountability Every rehabilitation program recognizes various levels of problem or success stages. Doing MORE good is about the desire to be better by maximizing your organization’s reach, potential, and impact. It’s also... by Katie Appold | Nov 6, 2019 | Uncategorized
At a conference last year, I met a gentleman from a financial consulting company I’d never heard of. His company’s concept was impressive but its reach and audience were small. While chatting about the work of DO MORE GOOD, and marketing in general, the man mentioned... 
by Katie Appold | Oct 23, 2019 | Advertising, Branding, Broadcast, Business, DoMoreGood, Everything Else, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing, Strategy, Uncategorized
The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’ disdain for IBM as an invaluable...