Facebook recently announced a new page experience is on its way which includes the removal of page likes. What does this mean for your nonprofit’s page?
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.