by Katie Appold | Sep 12, 2019 | Branding, DoMoreGood, Faith-based, faith-based branding, Inspiration, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
One of the direct takeaways from the 2019 Giving USA Report was provided by Nonprofit Quarterly following an interview with Dr. Patrick Rooney from the Lilly Family School of Philanthropy. Most nonprofits will have to work harder in 2019. Giving in 2019 thus far is... by Bill McKendry | Aug 13, 2019 | Bill McKendry, Branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
“Ready, Aim, Fire.” vs. “Ready, Fire, Aim.” When an organization deploys tactics before putting energy into segmentation and targeting strategies, impatience is really driving its development approach. And that impatience can lead not only to... by Bill McKendry | Jul 22, 2019 | Branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
Return on Investment — and Impact I’ve long advocated that nonprofits take a page from the playbook of successful brands: View dollars spent on marketing as an investment, not an expense. It’s a simple principle — smart and sustained investments in... by Bill McKendry | Jun 30, 2019 | Marketing, Nonprofit, Nonprofit marketing
What your organization provides defines its “product.” Most nonprofits believe they’re not in the product game. So they prefer to refer to themselves as service providers or humanitarian organizations. Yet everyone seems to be talking recently about how... by Bill McKendry | Jun 10, 2019 | Nonprofit, Nonprofit branding, Nonprofit marketing, Uncategorized
A 2017 article by Ironpaper provided stats related to the challenge of nonprofit communications, with specific attention to the digital age we’re in. One of the most insightful stats is that 53% of nonprofit marketers feel challenged to produce engaging content.... by Bill McKendry | May 28, 2019 | Bill McKendry, Branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
Fundraising adds. Marketing multiplies. Many nonprofits substitute the word fundraising when they speak of their marketing efforts. Many more nonprofits use fundraisers exclusively in their marketing efforts, and that mentality is, oddly enough, limiting their ability...