What’s in a (brand) name?

If your product, service, or brand has a name that you believe is undifferentiated or not memorable, you may want to consider modifying it or changing it. While your current name may have some equity with certain audiences, it may be costing you more than what you could gain with a new name.

The heart + soul of your brand

Brand personality is one of seven key elements of a brand. And while I’ve described an organization’s brand promise as the linchpin that holds all these separate key elements together, brand personality is really the heart and soul of a brand.

Build a Board that Builds Your Brand

[et_pb_section fb_built=”1″ _builder_version=”4.7.4″ _module_preset=”default”][et_pb_row _builder_version=”4.7.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.7.4″ _module_preset=”default”][et_pb_text _builder_version=”4.7.4″ _module_preset=”default” text_font_size=”17px”] I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who do we know that would be willing to help with fundraising? All statements I’ve heard in the boardroom […]

Build a Board that Builds Your Brand

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ min_height=”1481px” custom_padding=”|29px||||” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” custom_padding=”|||14px||” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Arial||||||||” text_font_size=”18px” text_letter_spacing=”1px” text_line_height=”1.3em” width=”100%” height=”1000px” custom_padding=”||41px|||” hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″] I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know […]

The Enemy of DO MORE GOOD

DO MORE GOOD, with its whimsical name and effervescent call to action, might be expected to have a simple and direct enemy like BAD or EVIL or perhaps MEDIOCRE. While all those are in opposition to our purpose, they’re not our enemy.

Will you be fearful or fierce?

Some derivative of the following statement is being spoken in board rooms, fundraising committees, and budget planning meetings across the nation: “Let’s plan conservatively.” Whether in reference to revenue or spending, that phrase creates boundaries. We limit what we intend to raise for fear we’ll miss the mark.

Setting your sights on the (right) targets

When an organization deploys tactics before putting energy into segmentation and targeting strategies, impatience is really driving its development approach.

And that impatience can lead not only to “fire before aim” methods but also to “fire, fire, fire” programs that usually result in inefficiency and poor stewardship.