What’s in a (brand) name?

If your product, service, or brand has a name that you believe is undifferentiated or not memorable, you may want to consider modifying it or changing it. While your current name may have some equity with certain audiences, it may be costing you more than what you could gain with a new name.

The heart + soul of your brand

Brand personality is one of seven key elements of a brand. And while I’ve described an organization’s brand promise as the linchpin that holds all these separate key elements together, brand personality is really the heart and soul of a brand.

Build a Board that Builds Your Brand

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Build a Board that Builds Your Brand

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Moving from Doing Good to Doing MORE Good

Imagine for a moment that you are at a critical point in your life.

You’re jobless and your savings account is dwindling fast. To make matters worse, your immediate and extended family members are all living with you and counting on you for support. And because of circumstances beyond their control, no one in your family is able to work except for you.

Will you be fearful or fierce?

Some derivative of the following statement is being spoken in board rooms, fundraising committees, and budget planning meetings across the nation: “Let’s plan conservatively.” Whether in reference to revenue or spending, that phrase creates boundaries. We limit what we intend to raise for fear we’ll miss the mark.

WHAT? HOW? OR WHY?

Years ago, author Simon Sinek released a leadership book titled Start With Why. His hope was to help people encourage others to do things that inspire them — and maybe even change the world. Sinek originally covered this topic in a TED Conference presentation, which has been viewed by more than 1 million people on YouTube.

Is your organization the best kept secret?

Five words I hate the most.
“We’re the best-kept secret.” These five words have been spoken in almost every first meeting I’ve ever had with a nonprofit client.