by Bill McKendry | Sep 27, 2019 | Bill McKendry, Branding, faith-based branding, Marketing, Nonprofit branding
Imagine for a moment that you’re at a critical point in your life. You’re jobless, and your savings account is dwindling fast. To make matters worse, your immediate and extended family members are all living with you and counting on you for support. And,... by Katie Appold | Sep 12, 2019 | Branding, DoMoreGood, Faith-based, faith-based branding, Inspiration, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
One of the direct takeaways from the 2019 Giving USA Report was provided by Nonprofit Quarterly following an interview with Dr. Patrick Rooney from the Lilly Family School of Philanthropy. Most nonprofits will have to work harder in 2019. Giving in 2019 thus far is... by Bill McKendry | May 14, 2019 | Branding, faith-based branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
The question your messaging begins with will likely determine the results. Years ago, author Simon Sinek released a leadership book titled Start With Why. His hope was to help people encourage others to do things that inspire them — and maybe even change the... by Bill McKendry | Apr 22, 2019 | Bill McKendry, Branding, faith-based branding, Nonprofit, Nonprofit branding, Nonprofit marketing
A good brand personality helps to do more good. I’ve said it before: brand personality is one of seven key elements of a brand. And while I’ve described an organization’s brand promise as the linchpin that holds all these separate key elements... by Bill McKendry | Apr 8, 2019 | Bill McKendry, Branding, faith-based branding, Marketing, Nonprofit branding
Five words I hate the most. “We’re the best-kept secret.” These five words have been spoken in almost every first meeting I’ve ever had with a nonprofit client. When I give workshops and seminars on the subject of nonprofit branding, someone in the...