by Bill McKendry | Feb 18, 2020 | Bill McKendry, Branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
Stop the LDG. Start to STP. Lunch, dinner, and golf (LDG) … just add sponsorship (of a child, runner, walker, biker, etc.) to the list, and I’ve probably covered the “strategic” underpinnings of most nonprofit marketing plans. The problem is that these... 
by Katie Appold | Oct 23, 2019 | Advertising, Branding, Broadcast, Business, DoMoreGood, Everything Else, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing, Strategy, Uncategorized
The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’ disdain for IBM as an invaluable... by Bill McKendry | Sep 27, 2019 | Bill McKendry, Branding, faith-based branding, Marketing, Nonprofit branding
Imagine for a moment that you’re at a critical point in your life. You’re jobless, and your savings account is dwindling fast. To make matters worse, your immediate and extended family members are all living with you and counting on you for support. And,... by Katie Appold | Sep 12, 2019 | Branding, DoMoreGood, Faith-based, faith-based branding, Inspiration, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
One of the direct takeaways from the 2019 Giving USA Report was provided by Nonprofit Quarterly following an interview with Dr. Patrick Rooney from the Lilly Family School of Philanthropy. Most nonprofits will have to work harder in 2019. Giving in 2019 thus far is... by Bill McKendry | Aug 13, 2019 | Bill McKendry, Branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
“Ready, Aim, Fire.” vs. “Ready, Fire, Aim.” When an organization deploys tactics before putting energy into segmentation and targeting strategies, impatience is really driving its development approach. And that impatience can lead not only to... by Bill McKendry | Jul 22, 2019 | Branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
Return on Investment — and Impact I’ve long advocated that nonprofits take a page from the playbook of successful brands: View dollars spent on marketing as an investment, not an expense. It’s a simple principle — smart and sustained investments in...