Moving from Doing Good to Doing MORE Good
Imagine for a moment that you are at a critical point in your life.
You’re jobless and your savings account is dwindling fast. To make matters worse, your immediate and extended family members are all living with you and counting on you for support. And because of circumstances beyond their control, no one in your family is able to work except for you.
Will you be fearful or fierce?
One of the direct takeaways from the 2019 Giving USA Report was provided by Nonprofit Quarterly following an interview with Dr. Patrick Rooney from the Lilly Family School of Philanthropy. Most nonprofits will have to work harder in...
Setting your sights on the (right) targets
"Ready, Aim, Fire." vs. "Ready, Fire, Aim." When an organization deploys tactics before putting energy into segmentation and targeting strategies, impatience is really driving its development approach. And that impatience can lead not...
ROI squared
Return on Investment — and Impact I've long advocated that nonprofits take a page from the playbook of successful brands: View dollars spent on marketing as an investment, not an expense. It's a simple principle — smart and...
What’s the “product” of your nonprofit?
What your organization provides defines its “product." Most nonprofits believe they're not in the product game. So they prefer to refer to themselves as service providers or humanitarian organizations. Yet everyone seems to be talking...
Six reasons why nonprofit marketing messages don’t connect.
A 2017 article by Ironpaper provided stats related to the challenge of nonprofit communications, with specific attention to the digital age we're in. One of the most insightful stats is that 53% of nonprofit marketers feel challenged to...
YOU CAN ADD. OR MULTIPLY.
Fundraising adds. Marketing multiplies. Many nonprofits substitute the word fundraising when they speak of their marketing efforts. Many more nonprofits use fundraisers exclusively in their marketing efforts, and that mentality is, oddly...
WHAT? HOW? OR WHY?
The question your messaging begins with will likely determine the results. Years ago, author Simon Sinek released a leadership book titled Start With Why. His hope was to help people encourage others to do things that inspire them...
Touch every touch point
Howard Schulz, founder of Starbucks, was once asked how he built one of the world's largest brands with virtually no advertising. After all, brands usually become brand names by promoting themselves through massive and expensive media...
The heart + soul of your brand
A good brand personality helps to do more good. I've said it before: brand personality is one of seven key elements of a brand. And while I've described an organization's brand promise as the linchpin that holds all these separate key...
PB & Purpose
Can peanut butter have a purpose? The delicious sticky goodness may be enough for many, but it takes more than a tasty product to make a brand stand out. “Truly sustainable business models are linked to fundamental human values — an ideal...
Is your organization the best kept secret?
Five words I hate the most. “We're the best-kept secret." These five words have been spoken in almost every first meeting I've ever had with a nonprofit client. When I give workshops and seminars on the subject of nonprofit branding,...
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DO MORE GOOD is a registered 501c3 tax-exempt organization founded in the State of Michigan.
