THE GOOD PAGE
Follow the Upcoming Changes to Facebook Pages
Facebook recently announced a new page experience is on its way which includes the removal of page likes. What does this mean for your nonprofit’s page?
Build a Board that Builds Your Brand
I know him well. He goes to my church and he’s a good guy. We have so many legal questions…Does anyone know an attorney? Who
Nonprofit Side Hustles (clever cash flow ideas)
Don’t worry, cosmetics, smelly oils and juice cleanse sales are not included in the suggestions below. Check out these clever ways nonprofits are using partnerships and idle income streams to supplement their core revenue channels. Best of all, most of these bring awareness and the opportunity to tell your story to new audiences.
How to Know What Messages Work
Is your organization struggling to find what messages resonate with your audience? Learn the methods major advertisers use to make sure their messages are heard.
Position Your Way into the Minds & Hearts of Your Audience
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.
The 6 P’s of Marketing
Many are familiar with the standard 4 P’s of marketing as they’ve been taught in business classes and schools for decades. These are considered to