Don’t worry, cosmetics, smelly oils and juice cleanse sales are not included in the suggestions below. Check out these clever ways nonprofits are using partnerships and idle income streams to supplement their core revenue channels. Best of all, most of these bring awareness and the opportunity to tell your story to new audiences.
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.