by Katie Appold | Dec 9, 2020 | Bill McKendry, Uncategorized
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.
by Katie Appold | Dec 2, 2020 | EXCLUSIVE CONTENT
Many are familiar with the standard 4 P’s of marketing as they’ve been taught in business classes and schools for decades. These are considered to be the pillars of a strong marketing program. E. Jerome McCarthy was the first person to suggest the four P’s of...
by Katie Appold | Nov 30, 2020 | EXCLUSIVE CONTENT
How to Recruit a Rockstar Board of Directors December, 2020 | Katie Appold, MPA The turn of the year may be bringing the turnover of term limits on your board of directors. This can be an exciting time to refresh and re-engage your board, especially if you have...
by Katie Appold | Nov 30, 2020 | #GivingTuesday
I hope this final entry finds your organization in a budget surplus following a fantastically successful #GivingTuesday.
by Katie Appold | Nov 29, 2020 | #GivingTuesday
All your hard work is about to pay off! Use this checklist to double-check your campaigns and ensure success.
