Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.
I hope this final entry finds your organization in a budget surplus following a fantastically successful #GivingTuesday.
All your hard work is about to pay off! Use this checklist to double-check your campaigns and ensure success.