Don’t worry, cosmetics, smelly oils and juice cleanse sales are not included in the suggestions below. Check out these clever ways nonprofits are using partnerships and idle income streams to supplement their core revenue channels. Best of all, most of these bring awareness and the opportunity to tell your story to new audiences.
Have you ever gotten feedback that seemed out of left field? Attacked for the most innocuous element of your work? If you haven’t (yet), just wait. It is a matter of time.
Is your organization struggling to find what messages resonate with your audience? Learn the methods major advertisers use to make sure their messages are heard.
Positioning is about the battle for the mind, heart, time – and yes – the wallets of your supporters. I know that might sound somewhat crass, but people tend to support causes and organizations they connect with and find personally relevant. And, more often than we’d like to believe, sometimes they simply support the ones that are the most persistent.