by Katie Appold | Nov 6, 2019 | Uncategorized
At a conference last year, I met a gentleman from a financial consulting company I’d never heard of. His company’s concept was impressive but its reach and audience were small. While chatting about the work of DO MORE GOOD, and marketing in general, the man mentioned... 
by Katie Appold | Oct 23, 2019 | Advertising, Branding, Broadcast, Business, DoMoreGood, Everything Else, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing, Strategy, Uncategorized
The Enemy of DO MORE GOOD Most consumer marketers know that having, and calling out, an enemy is part of a solid communications plan. A 2015 Ad Age article (called “Hey Brands: Every Great Story Needs an Enemy”) highlighted Steve Jobs’ disdain for IBM as an invaluable... by Katie Appold | Sep 12, 2019 | Branding, DoMoreGood, Faith-based, faith-based branding, Inspiration, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
One of the direct takeaways from the 2019 Giving USA Report was provided by Nonprofit Quarterly following an interview with Dr. Patrick Rooney from the Lilly Family School of Philanthropy. Most nonprofits will have to work harder in 2019. Giving in 2019 thus far is...