by Brock-Admin | Jan 22, 2021 | Bill McKendry, Branding, faith-based branding, Nonprofit, Nonprofit branding, Nonprofit marketing
Brand personality is one of seven key elements of a brand. And while I’ve described an organization’s brand promise as the linchpin that holds all these separate key elements together, brand personality is really the heart and soul of a brand.
by Brock-Admin | Jul 16, 2020 | Uncategorized
A pre-pandemic survey found that 53% of nonprofit marketers feel challenged to produce engaging content. In the midst of social distancing, steep competition for resources and attention, and growing uncertainty, it’s presumable this stat is climbing. All the...
by Brock-Admin | May 6, 2020 | Uncategorized
Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven ways nonprofits can spend less...
by Brock-Admin | Feb 18, 2020 | Bill McKendry, Branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
Stop the LDG. Start to STP. Lunch, dinner, and golf (LDG) … just add sponsorship (of a child, runner, walker, biker, etc.) to the list, and I’ve probably covered the “strategic” underpinnings of most nonprofit marketing plans. The problem is that these...
by Brock-Admin | Jan 8, 2020 | Uncategorized
When I was 12 years old my best friend went to Prague with her family and mailed me a postcard. As I studied the photograph of that faraway place and admired the colorful postage stamp, I vowed that someday I would travel the world too. That was a defining...
