Brand personality is one of seven key elements of a brand. And while I’ve described an organization’s brand promise as the linchpin that holds all these separate key elements together, brand personality is really the heart and soul of a brand.
Fundraisers, galas, barbecues, you name it. Essentially everything nonprofits do that used to be in person, has shifted online in some form. So how are you supposed to engage with your community, your donors, and your constituents? Two words: Live Video.