by Brock-Admin | Jan 22, 2021 | Bill McKendry, Branding, faith-based branding, Nonprofit, Nonprofit branding, Nonprofit marketing
Brand personality is one of seven key elements of a brand. And while I’ve described an organization’s brand promise as the linchpin that holds all these separate key elements together, brand personality is really the heart and soul of a brand.
by Brock-Admin | Aug 11, 2020 | No Margin No Mission
Fundraisers, galas, barbecues, you name it. Essentially everything nonprofits do that used to be in person, has shifted online in some form. So how are you supposed to engage with your community, your donors, and your constituents? Two words: Live Video.
by Brock-Admin | Jul 16, 2020 | Uncategorized
A pre-pandemic survey found that 53% of nonprofit marketers feel challenged to produce engaging content. In the midst of social distancing, steep competition for resources and attention, and growing uncertainty, it’s presumable this stat is climbing. All the...
by Brock-Admin | May 6, 2020 | Uncategorized
Before the COVID-19 pandemic, it was important for nonprofit leaders to be good stewards of dollars and resources used for growing awareness and support. Now it’s essential. In my webinar on May 7th I will be sharing seven ways nonprofits can spend less...
by Brock-Admin | Feb 18, 2020 | Bill McKendry, Branding, Marketing, Nonprofit, Nonprofit branding, Nonprofit marketing
Stop the LDG. Start to STP. Lunch, dinner, and golf (LDG) … just add sponsorship (of a child, runner, walker, biker, etc.) to the list, and I’ve probably covered the “strategic” underpinnings of most nonprofit marketing plans. The problem is that these...
