Tip #5 Content is King – Even with Handwritten Notes!

The last edition of No Margin No Mission covered how important it is to personalize donation acknowledgments. While personalization is important, it is irrelevant unless you do it in a way that inspires your supporter to feel, act, or remember. Here are a few tips to help you craft a meaningful message.

Tip #4 Wet Ink Pays

‘Tis the season of sloppy signatures. For many nonprofits, especially those who are supported by a large donor base, the post-giving-season pile of receipt letters can be overwhelming.

Tip #3 Examine the Email that Surprised Social Media Guru, Julia Campbell

When was the time an email surprised you? And when was the last time you were so moved that you shared that email with others? This is one of those times for me! A thank you email from Wikipedia caught my eye, and piqued my interest. Both of those things are very hard to do, as you can imagine. Here’s the email in its entirety and I’ll tell you what I loved most below.

Recognize your Problem.

Every rehabilitation program recognizes various levels of problem or success stages. Doing MORE good is about the desire to be better by maximizing your organization’s reach, potential, and impact. It’s also about eliminating the barriers to achieving greater success.

Tip #2 Avoid Giving Tuesday Panic

Less than 24 hours remain before the launch of #GivingTuesday2019. If you’re in a state of panic calling anyone you know with graphic design skills and friend-requesting deep into the night to grow your page’s like list…STOP. Giving Tuesday should be the icing on a comprehensive year-end campaign cake, it should not represent the cake itself.